Overview

Worked on the UI/UX redesign of Fraktura’s old Magento-based website, transforming it into a modern WordPress and WooCommerce platform with a strong focus on improving user experience and increasing conversions. The project included simplifying the checkout flow, redesigning the cart experience, and creating a cleaner and more intuitive navigation structure. Alongside the functional improvements, the website received a complete visual refresh through a new color system and updated branding, resulting in a more contemporary and accessible digital experience.

For Festival svjetske književnosti (FSK), new website introduced large promotional banners, a fully integrated online ticket purchasing system, and a content-rich structure featuring event timelines, news, author pages, and festival information. The experience was further enhanced through custom illustrations created in collaboration with the festival’s designers, resulting in a more engaging and visually distinctive platform that better reflected the identity of the festival.